美國報業擬採用中國新聞紙英語美文

美國報業公司計劃從中國進口新聞紙，以壓低其比重最大、上升最快的成本之一。

US newspaper companies are planning to import newsprint from China in an effort to contain one of their biggest and fastest-growing costs.

近幾個月來，甘尼特集團(Gannett)、Tribune公司和紐約時報公司(New York Times Company)都已開始試用中國紙，而且預計未來幾個月會用得更多。

Gannett, Tribune and the New York Times Company have all begun experimenting with Chinese paper in recent months, and expect to use more of it in the months ahead.

《紙業週刊》(Pulp & Paper Week)副主編克里斯?庫克(Chris Cook)表示：“儘管現在還有點像涓涓細流，但明年的數量會很龐大。”

“Although it’s kind of a trickle right now, it’s going to come in large volumes next year,” said Chris Cook, deputy editor of Pulp & Paper Week, a publication that covers the paper industry.

接受中國供應商是因為美國報紙正承受着各種壓力，包括互聯網對讀者和廣告商的爭奪。昨日公佈的最新發行量數據透露出更為可怕的信息——特別是對於大城市的報紙而言。在截至今年9月份的6個月裏，《洛杉磯時報》(Los Angeles Times)日發行量下降8%，至775,766份。《洛杉磯時報》是Tribune旗下最大的報紙，它的這種業績，會妨礙公司安排可能的`報業資產出售或拆分。

The embrace of Chinese suppliers comes as news-papers are under pressure on a variety of fronts, including competition for readers and advertisers from the internet. The latest circulation figures, released yesterday, revealed more grim news – particularly for big-city papers. For the six-month period ending in September, the Los Angeles Times’ daily circulation fell 8 per cent to 775,766. The paper is Tribune’s largest, and its performance could hinder the company’s efforts to arrange a possible sale or break-up of its newspaper holdings.

在失望股東的壓力下，Tribune一直在考慮其戰略選擇。上週，該公司收到了幾家私人股本公司的意向書。

Under pressure from frustrated shareholders, Tribune has been mulling strategic options, and last week received indications of interest from a group of private equity firms.

其它大城市報紙的處境也不妙。《邁阿密先驅報》(Miami Herald)日發行量下降近9%，至265,583份;《波士頓環球報》(Boston Globe)下滑近7%，至386,415份。

Other big-city papers also suffered, with the Miami Herald’s daily circulation falling nearly 9 per cent to 265,583, and the Boston Globe slipping nearly 7 per cent to 386,415.

相比之下，行業團體——美國報業協會(Newspaper Association of America)表示，今年9月報紙網站的訪問人數達到了創紀錄的5800萬。

Against that backdrop, the Newspaper Association of America, an industry trade group, said a record 58m people visited newspaper websites in September.