商務英語初級課堂筆記
導語：下面是小編整理的關於商務英語初級的課堂筆記，以下是跟公司公共關係相關的英語單詞，希望大家喜歡。
what is public relations ?什麼叫公共關係?
the benefits of good pr 良好公共關係的益處
詞彙準備
public image 公眾形象
advertising campaign 廣告宣傳活動
company values 公司價值觀
dealership 商品經銷特許權，特許經銷商
point-of-sale 銷售網點
showroom 展示廳
manufacturing plant 製造廠
image 形象
company image 公司形象
up-to-date 現代的
survey 調查
product launch 產品發佈
what is public relations ?什麼叫公共關係?
the benefits of good pr 良好公共關係的益處
詞彙準備
public image 公眾形象
advertising campaign 廣告宣傳活動
company values 公司價值觀
dealership 商品經銷特許權，特許經銷商
point-of-sale 銷售網點
showroom 展示廳
manufacturing plant 製造廠
image 形象
company image 公司形象
up-to-date 現代的
survey 調查
product launch 產品發佈
商務常識：
①. listening : eilish o’shea, public relations manager at skoda uk, talks about her job. decide whether the following are the responsibility of the pr or marketing department at skoda.
斯柯達英國公司的公關經理艾麗茜•歐希談論她的工作。判斷下列各項在斯柯達英國公司是屬於公共關係部還是銷售部的職責。
•communication with the press
•research into the public’s needs
•development of the company’s reputation
•brand development
•decisions about product pricing
•public awareness of company values
與報界溝通
研究公眾的需求
拓展公司名聲
品牌開發
決定產品價格
公眾對公司價值觀的瞭解
要點解釋
1 my job is to plan and manage the public relations strategy for the skoda brand in the uk.
我的工作是為在英國的斯柯達品牌制定計劃和公關策略
2 this means i’m responsible for dealing with the press, television and radio, as well as communications with the public and personnel in our uk dealerships.
這就是説，我的職責是負責應對報界，電視和電台，也負責與公眾以及與英國的特許經銷商的溝通。其中的`to be responsible for 意為“對…負責”;而the public 是指“公眾”。
3 the primary role of pr is to create understanding with the public.
公關的首要作用是與公眾達成互相理解。
4 the heart of the organization 組織的核心
5 our objective is to give an accurate picture of the company, its brand and what it believes in. 我們的目標是準確樹立公司的形象，公司品牌以及與公司理念有關的形象。
6 …that the public has a positive image of the company 公眾對公司有一個良好的形象。
7 rp, on the other hand ,it is more concerned with establishing and maintaining goodwill and understanding between the company and its public.
從另外一方面説，公關更關注公司與公眾之間建立並維繫一種友好的理解
8 in rp you have to build long-term relationships with journalist as because you work with them on a regular basis and trust is absolutely essential. 在公關部，你要與記者們建立一種長期的關係，因為你需要經常與他們合作，而相互信任上必不可少的。
manage the public relations strategy 管理公關策略
deal with the press,tv and radio 應對報界，電視和電台
provide the press and public with information 向報界和公眾提供信息
give an accurate picture of the company 樹立良好的公司形象
maintain goodwill and understanding 維繫一種友好關係，達成互相理解
build long-term relationships 建立長期關係
eilish explains how skoda changed public attitudes to the brand when it was re-launched in the uk in 1995, suggest how the company achieved this.
艾麗茜談斯柯達公司1995年重新開張時是怎樣改變公眾態度的，你也試着説説公司是怎樣達成這一目標的。
要點解釋
1. but that was because of people’s misconceptions about the quality of central european engineering. 但那是因為人們對中歐製造工藝的質量有誤解。
2. so how did you go about communicating this reality to the public?那麼你是怎樣着手把實際情況告訴公眾的。
3. when we re-entered the uk with the new model, the felicia, in 1995, we put a huge emphasis on advertising, everything from national advertising to point-of-sale material in the showrooms. 1995年，當我們以弗雷西亞車型重新打入英國市場時候，我們高度重視廣告宣傳，包括國內廣告到各展示廳銷售點的廣告材料。
