歷年高級商務英語閲讀真題及答案解析

來源:文萃谷 1.66W

商務英語筆試包括閲讀、寫作和聽力三個部分,約170分鐘。下面是小編整理的商務英語真題,歡迎閲讀!

歷年高級商務英語閲讀真題及答案解析

  Sweet smell of excess-for just £ 47.874 a bottle

The marketing says it is the “ ultimate symbol of indulgence and truly impeccable taste”. A new scent, named V1, has (0) launched for Christmas-retailing at just £47.874 . The makers are proudly promoting it (31) ,the “ world’s most expensive perfume” and are confident of selling the limited edition of 173 bottles-(32) it should be exactly 173 bottles is not made clear in the publicity for the product.

Although carefully priced at just under the £50.000 mark, this perfume is clearly (33) something for anyone who considers £30 too much to pay for a bottle of eau-de-toilette. Those (34) are potential customers will certainly be reassured to learn that a case covered in rubies and diamonds is included free (35) charge. Purchasers are assured of further savings, with unlimited scent refills guaranteed indefinitely- at no extra cost.

The fragrance is the idea of Arfaq Hussain, a 27-year-old clothes designer who first made a name (36) himself with an air-conditioned jacket he was asked to make by the singer Michael Jackson (37) far, Mr Jackson is the only person to (38) placed an order- he wants two, according to Mr Hussain.

Mr Hussain is unconcerned at having no previous experience of perfumery . “ It’s so (39) more than a perfume ---- it’s a piece of jewellery, too. ” explained Mr Hussain. He attempted to describe the £47.874 sensation . “ it is delicate , fragrant and quite unique. When you open the lid, it takes you totally away . It’s just (40) being surrounded by thousands of wild flowers and roses.

  答案解析

這是高級閲讀部分的一個新題型。不僅中級裏面沒有,一般的英語考試也沒有。填詞版的完形填空。乍一看會覺得很難,有點像是主觀題。其實題型什麼的都是次要的,都是藉着題型這個外殼考察語言功底。只要基本功夠紮實,完全可以通過摸準不同題型的特點來做出正確的答案。

具體説BEC H裏的填詞版完型,裏面填入的詞主要是連詞、介詞和代詞,一般不會讓你填入那種需要發揮超級想象力才能想得出的形容詞和動詞。做題的思路有兩種,一種是固定用法、常見表達,一種是從語法角度分析句子結構,來判斷句子缺失的成分。

這篇文章講的是一種昂貴的新型香水,走的是高端路線。

31題,這題答案很明顯。聖誕發佈的香水,製作者打算將它開發成“世界上最昂貴的香水”(most expensive perfume),promote…,將什麼給開發成什麼。

32題,要從意思和句子結構上進行分析。前面説發售限量版的173瓶香水,後面一個破折號做進一步的説明。從意思上看,詞組made clear很關鍵,表原因的;而從句子成分上看,這裏就是關係代詞引導的從句在句子中充當補充成分。而能夠表示原因的關係代詞,是why。

33,34,35,這三道題也很明顯。33題從意思上做,這個香水肯定是不適合認為30英鎊的香水很貴的人,所以是填not,表否定;34題,those who的搭配,應該夠的上條件反射的級別,those who are potential customer,那些是潛在客户的人;35題,free of charge,免費,固定搭配。

36題,這題考察的也是一個固定搭配,make a name for oneself,使…出名。這個香水的創意來自一個服裝設計師,而此人最早出名是因為邁天王讓他製作了一件空調夾克(air-conditioned jacket)。

37題,截止目前邁天王是唯一的下了訂單的人。So far,截止目前。

38題,下了訂單。have done,表示完成的意思。

39題,理解句子的意思+固定用法的使用。這個句子的意思很明顯:它不僅僅是一瓶香水,它還是一件珠寶。所以空格前後搭配的意思應該是不僅僅。用so much more than。例如:so much more than just a home。

40題,最後幾句話都是誇讚這個香水的。多麼的精緻獨特。而當你打開香水的.時候,你整個人都被take away了,就像是被成千上萬的野花和玫瑰簇擁着。説香水,卻扯到wild flowers和rose上面去了,所以是比喻,用like。

  The Negotiating Table

You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.

The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.

It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.

Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.

Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.

De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.

15 Dr Cohen treats negotiation as a game in order to

A put people at ease

B remain detached

C be competitive

D impress rivals

16 Many people say “no” to a suggestion in the beginning to

A convince the other party of their point of view

B show they are not really interested

C indicate they wish to take the easy option

D protect their company’s situation

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