2016自考英語考試閲讀翻譯題及答案

America is a society in which children have watched approximately(大約)18，000 television commercials by the time that they have reached their middle teens. My friend Jolie learned this fact a few weeks ago and decided to do something about it. She thinks that the number of commercials that children see can influence the way in which they view the world. That is， Jolie believes that children who watch so many ads will grow up to believe that the most important thing in life is to buy， buy， buy! This， says Jolie， is wrong.(1)A little child cannot understand advertisements for what they are and so believes totally in what he or she hears.

I have been thinking about what Jolie has told me. I suppose that she is right. I know that it is easy to manipulate the minds of children because they don‘t see things logically， as adults do.(2)And I am upset myself at how the advertisers can control a child’s outlook on the world.(3)I think I should join Jolie in her efforts to change advertising tactics(策略)when it comes to advertisements for children. I really have a responsibility to make sure that future generations are given every chance to develop their minds without the interference of mass media.

Of course， there is another side to the issue. After all， parents ought to take responsibility for what their children watch and how much television they see. I know that many parents just want their children to be quiet， and so they let them watch as much television as they want. But， in the long run， the methods of advertisers have enormous power because we are a society of consumers. I only hope that some day there can be a solution to this problem. Children need our guidance， not the guidance of advertisers.

　　閲讀題：

According to the passage， what is the main purpose for television commercials?

rtain children

rtain all its viewers including children

uade children to buy advertised goods.

uade all its viewers to buy advertised goods.

翻譯題：請翻譯三個劃線句子。

　　答案：

閲讀答案：D

解析：本題問的是做商業廣告的`主要目的。這個問題在文章中沒有明確給出，但是通讀全文，我們知道文章談廣告對孩子有負作用是因為孩子們不能正確看待廣告。社會是一個消費者的社會，所以做廣告的目的是儘可能地讓大家都來買產品，而不是A、B、C所涉及的單方面的娛樂和讓孩子們買產品。

翻譯答案：

1)兒童不知道廣告為何物，因此便完全聽信廣告的宣傳。

2)廣告商是如何控制孩子們的世界觀的，對此我自己也深感焦慮。

3)涉及到廣告針對兒童產生時，我覺得自己應該和Jolie一起努力去改變廣告策略。