BEC高級閲讀題模擬2017

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　　模擬題一

　　Theatre’s Financial “Angels”

In London and New York theatre shows can make seriously big money. That is why__ (0) __ in the theatre is becoming increasingly popular.

Putting money into the theatre is not __ (21) __ for those who prefer a safe return on their capital, but it does offer the occasional chance of huge profits. Moreover, it gives the investor a personal __ (22) __ in the glamorous world of show business.

Producers of new plays and musicals often __ (23)__ a large proportion of the initial capital from small investors, or “angels” as they’re known in the theatre business. Each investor will typically buy one or more investment units. A unit normally __ (24) __ a thousand dollars or more. When the show starts making a profit, the “angels” get their original money back. They then __(25)__ to get dividend payments, at an agreed percentage, for as long as the production keeps going.

However, the risks are high. Normally, shows run for at least a year before they see any profit. Even then, the__ (26) __of money generated for the investors can be very small. Most theatrical productions do not even get that far, closing__ (27) __within the first six months.

So, who would be an “angel”? Typically, someone who has a keen interest in the potential__ (29) __from a big success: investors in one current production are__ (30) __profits of over 350 per cent.

20 A investing B profiting C risking D financing

21 A selected B recommended C approved D proposed

22 A interest B bid C concern D hope

23 A arouse B rise C arise D raise

24 A pays B charges C costs D gains

25 A keep B persist C continue D maintain

26 A amount B total C number D figure

27 A in B down C up D off

28 A approach B attitude C perspective D view

29 A fees B returns C advances D wages

30 A delighting B rewarding C enjoying D succeeding

　　模擬題二

　　TESTING THE MARKET

Ideally, before committing itself to a new product, a firm would be able to test its marketability in a laboratory in the __0__ way that technical aspects of, say, a new car can be tested. But marketing does not __21__ itself to this approach You can find out how a new car or machine will behave by testing it. But the only way to be sure what the __22__of a national advertising or price – cutting campaign will be is actually to carry it __23__That is not really a laboratory experiment but the real thing.

A practical alternative is to run a test in a __24__ area and then attempt to conclude from this what the national reactions would be. This procedure. For example, has been used for such products as confectionery and to test advertising slogans. There are a number of problems when it __25__to interpreting the results. For instance, no single area is typical in all respects of the country as a whole. Tests can usually only be __26__for relatively short periods and the result projected into the future. There is, of course, no __27__that these projections will be accurate. Allowance has to be made for the ‘novelty effect’ of a new product, or for __28__consumer resistance.

This form of test marketing may be the only method available to the smaller firm. __29__the resources or expertise to make use of other techniques, small firms may have no __30__but to introduce a new product or service and see what result brings.

20 A similar B like C identical D same

21 A give B set C lend D let

22 A response B reaction C end D effect

23 A on B out C over D off

24 A selected B proposed C picked D designed

25 A moves B comes C gets D goes

26 A conducted B applied C pursued D piloted

27 A insurance B warranty C security D guarantee

28 A primary B first C initial D beginning

29 A Lacking B Needing C Wanting D Missing

30 A course B alternative C means D