考研英語二翻譯答案解析

The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple: The longer you stay in the store, the more stuff you’ll see, and the more stuff you see, the more you’ll buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Marketing Institute, carries some 44,000 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information overload. According to brain-scan experiments, the demands of so much decision-making quickly became too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead began shopping emotionally – which is the point which we accumulate the 50 percent of stuff in our cart that we never intended buying.

超市的設計就是為了吸引顧客長時間逗留。原因很簡單：逗留的時間越長，你看到的越多；看到的`越多，你買的更多。而超市有很多商品。食品營銷研究所研究表明，一般的超市大約有44,000種不同商品，有些超市可能還要多幾萬個種類。這麼多的選擇已足夠讓購物者信息超載。通過腦部掃描實驗，大腦決策強度之大，很快讓人們無力承擔。購物40分鐘之後，大多數人放棄理性有選擇地購物，開始感性購物——這就是為什麼我們的購物車裏50%的貨物是我們從沒打算要買的。