2023年5月商務英語中級考前指導練習題及答案
在各領域中，我們經常接觸到練習題，只有多做題，學習成績才能提上來。學習就是一個反覆反覆再反覆的過程，多做題。什麼類型的習題才能有效幫助到我們呢？下面是小編幫大家整理的2023年5月商務英語中級考前指導練習題及答案，僅供參考，大家一起來看看吧。
5月商務英語中級考前指導練習題及答案 1
B would be advisable for Flacks to consult customers before developing a new product.
D ucing goods for specialist markets might increase Flacks' profits.
C ks may need to change the function of one of its facilities.
A ks should utilise its current expertise to enter a different market.
B ks may need to consider closing its current production facility.
C ks should develop the connections it has established with leading retailers.
A nding the product range would not be a problem for the workforce.
Flacks is a UK-based company that produces fashion accessories for women. How can it continue
to grow its business?
A Susan Falmer
Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work
hard to increase its margins. They need to move into a more promising market, one where demand
is growing and where the company can exploit existing skills and contacts. They could think about
brand extension - this would not be a giant leap and the sales force would take it in its stride. Also,
they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in
short supply.
B Mesut Guzel
They have the fundamentals of a survival strategy in a market where outsourced manufacture and
brand differentiation hold the key to success. I think they should initially locate some of their
production in another country, where manufacturing quality tends to be better and it is easier to
meet changing customer demands. But they should also regularly monitor production in Britain
and think about outsourcing all this work abroad at some point if they need it done faster. The
company should continue to work on innovative products, and thorough market research will help
to ensure any new ideas are well received.
C Gary Wilmot
In order to beat their rivals in a highly competitive market, Flacks should ensure their products are
attractive and build on their relationships with the big stores rather than trying to go it alone and
market directly. They should also consider refocusing production by using their UK factory for
high-specification products. They could eventually build more production overseas in a cycle of
continuous development.
D Michal Kaminski
The demand for fashion accessories is relatively flat and the company should consider exploiting
niche markets to improve its margins. But even within these, Flacks must distinguish its goods
from those of its rivals in terms of quality, performance and design. Innovative sales, marketing
and PR are vital to exploit these niche products. One competitive advantage that Flacks does have
is production times. Many retail chains now have two-tier supply chains and Flacks could focus on
top-up orders. They might also investigate other sales channels such as mail order.
這篇文章是關於一個女性時尚飾品公司——Flacks的發展戰略問題，四個專家給出了自己的建議。這套題目的答案稍微有些隱晦。
第一題，説在開發新產品前諮詢客户的意見對於Flacks來講是很明智的。答案是B段
的最後一句：thorough market research will help to ensure any new ideas are well received.徹底
的市場調查能夠確保新的思想很好的被接受。Market research，市場調查，在很大程度上就
是諮詢客户的意見(consult customers)，any new ideas可以對應於developing a new product,
能夠well received，那麼對於公司來講當然就是advisable了。選B。
第二題，説為專業市場生產產品可以增加利潤。答案是D段的'這麼一句：the company
should consider exploiting niche markets to improve its margins這題關鍵是要理解一個市場的
含義：niche market。看英英解釋：a small area of trade within the economy, often involving
specialized products。improve its margins也就是increase profits，選D。
第三題，説Flacks可能需要改變它的一個設備的功能。這裏答案不是太明顯，是C段
的這麼一句：They should also consider refocusing production by using their UK factory for
high-specification products。他們也需要考慮通過利用英國工廠生產高規格產品來調整生產焦
點。也就是説，英國工廠原來不是生產高規格產品的，即題目説的改變它的一個設備的功能。
第四題，説Flacks可以利用現有的技能來進入一個新的市場。答案是A段的這麼一句：
They need to move into a more promising market, one where demand is growing and where the
company can exploit existing skills and contacts。他們需要進入一個更有發展前景的市場，一
個需求增長並且公司可以利用現有技能和合同的市場。exploit existing skills也就是utilise its
current expertise。
第五題，説Flacks可以考慮關閉現有的生產設備。這題也有些隱晦，答案是這麼一句：
think about outsourcing all this work abroad。關鍵就在於outsource這個詞的意思：turn to
outside suppliers or manufacturers外購。既然是要考慮outsource——turn to outside
manufactures，那麼也就是可以考慮關閉自己的生產設備了。選B。
第六題，説Flacks應該考慮發展同領先的連鎖商已經建立起來的關係。答案在C段：
build on their relationships with the big stores發展他們同大商店的關係。
第七題，説擴展產品範圍對勞動力來講不是問題。答案在A段：They could think about
brand extension - this would not be a giant leap and the sales force would take it in its stride.他們
可以考慮品牌擴張——這不是一個巨大的跳躍，在銷售力量的步調範圍之內。言下之意，不是問題。選A。
5月商務英語中級考前指導練習題及答案 2
Questions 23-30
● You will hear the chairman of a business institute making a speech about new business awards that that his institute has sponsored.
● For each question(23-30), mark one letter (A, B or C) for the correct answer.
● After you have listened once, replay the recording.
23 The aim of the ‘Business Today’ competition was to rewardA good produce design.B skilful project management.C rapid financial success.
24 How many companies were chosen to compete in the final of the competition?A fourB fourteenC forty
25 The types of products which the finalists were developingA caused considerable problems for the judges.B were all connected with the food industry.C involved a common set of development aspects.
26 According to the speaker, what are small firms good at?A fitting new products in with current productionB recording methods used in developing new productsC developing new management structures for products
27 The speaker believes big companies document innovation well because ofA the number of staff availableB the involvement of senior management.C the insistence on regular procedures.
28 The panel was impressed by Natura because they hadA invested considerable time investing a new product.B researched new ways of manufacturing their product.C investigated new overseas markets for their product..
29 The judges praised the links between development teams in smaller companies andA senior management.B suppliers.C the market.
30 The companies sometimes had problems because the suppliersA could not understand the specifications.B could not meet the deadlines.C could not rely on their subcontractors.
答案：23－30 BBCA CBAC
聽力原文：
Man: Who are the managers of the best innovation developments in British industry? That was the question which the first Business Today Innovation Awards set out to answer. This project is all about rewarding good practice and performance. So, rather than simply recognizing excellence in the design of specific products, or analysing their financial impact on profits, the awards set out to take an objective look at exactly how companies mange the development process three hundred and fifty organizations entered the competition and were initially reduced to about forty. Then, after further cacareful checking, a short list of just fourteen of them was arrived at. These finalists, all manufacturers, were then visited by the competition judges, a panel of four chief executives from leading companies. The panel toured the finalists facilities, received presentations on the companies and their projects, and interviewed the key development team members. The products varied enormously in their scale, function and degree of technology-from bread for a supermarket chain to a printer inside an automatic cash dispenser. Initially the organizers were concerned that this range could create difficulties in the assessment process. But this fear proved baseless, as most elements in the innovation process are shared by all manufacturers.
Interestingly, the finalists broke down into two distinct and equal groups: large firms with one thousand employees or more and small firms with two hundred and fifty employee or fewer. With both groups the judges decided to concentrate on two of the clearest indicators of a successful innovation process, which are: how well the new product is combined with the company’s existing business, and secondly, how well the innovation methods are recorded and understood. Small firms naturally tend to do well in the first category since they have fewer layers of management and thus much shorter communication lines. But they seem to put less emphasis on creating formal development methods which would be repeatable in future innovations.
Large firms, on the other hand, have difficulty integrating the new development within their existing business for reasons of scale. But they tend to succeed in achieving well-documented and repeatable development methods. This is because larger companies, with their clear emphasis on training, fixed management structure and administrative systems, require more formal, daily record-keeping from their staff.
So what were the key questions the judges had in mind when assessing the finalists? One of the most important areas concerned how thoroughly a company checks what is happening in other fields in order to incorporate new ideas into the development process. Many of the finalists impressed in the area. Natura, for example, had demonstrated genuine energy in searching for new ways of producing their range of speciality breads. They had looked at styles of home cooking in different countries, as well as the possibility of exploiting new production technologies in order to achieve equally good results but on a high-volume production line.
What then occupied much of the judges’ thoughts was the quality of the links which the development team established with senior management, suppliers, the market and manufacturing. The best examples of the first category were found in small firms, where the individual entrepreneur at the top was clearly driving the innovation forward.
Links with suppliers were also seen as an important factor, but not all supplier experiences were positive. Occasionally serious problems had to be solved where suppliers were working hard to meet specifications, but the companies that the suppliers were using to adapt their machinery were not so efficient. This led to disappointing faults or fluctuations in quality.
But in conclusion the awards demonstrate that innovation isn’t just for high-tech internet companies. You can also be successful in mature markets with determination and skill.
5月商務英語中級考前指導練習題及答案 3
WRITING
PART ONE
Mr. Lee is going to buy a large amount of electronic components from your company. He also shows an interest in your company‘s PCX phone machine, which is in the charge of Mr. Angus Beard, your colleague. Mr. Lee would like to bring 10 samples and some brochures back home to make a trial sale.
. Write a short note to Mr. Angus Beard ,one of your colleagues.
. Tell him the fact that Mr. Lee is interested in PCX phone.
. Mention the number he wants to have.
. suggest their direct contact.
. Write 30-40 words on your Answer Sheet.
PART TWO .
You are a clerk in Lucky Tourism Company. You are responsible for arranging travelling lines. One day ,you received the data as follows :
Read the following table which shows the changes in the way people spend their holidays. The table divides the tourism business into four parts ,telling the different percentages in 1980 and in 1990 ,from which you will notice the trend of current tourism business.
. Use the information in the table to write a short report (about 100-120 words) emphasizing changes of the main business for your company.
. Write on your Answer Sheet.
WHERE PEOPLE SPEND THEIR HOLIDAYS
1980 1990
Travelling abroad 12% 23%
Going to seaside 38% 32%
Camping 9% 35%
Staying at home 41% 10%
Total 100% 100%
參考答案(Sample for reference)
PART ONE
Dear Mr Beard,
Mr. Lee ,one of my old clients ,has interest in our PCX phone machine. He would like to bring 10 samples and some brochures back home to make a trial sale. You may contact him directly on Tel 3108881.
PART TWO
Nowadays, less people like to spend their holidays at home. More people go camping outside or even travel abroad. The changes are caused mainly by three factors. First ,people become more open. Instead of staying at home, they visit foreign countries to know the different races. Secondly ,in the 1990s , house wives are more free from the heavy housework with more and more household utensils. Families are very happy to spend holidays outside with mothers or wives. Thirdly, travelling abroad can also mean enjoying comfortable weather in another country. Therefore less people go to crowded seaside ,they turn to other ways.
