2015考研英語閲讀理解全文翻譯

考研英語翻譯複習衝刺很重要,試題必不可少,下面是小編給大家準備的2015的考研英語閲讀理解的真題及全文翻譯，歡迎大家閲讀練習!

Read the following passage carefully and then translate the underlined segments into Chinese. Your translation must be written clearly on ANSWER SHEET 2. (10 points)

The future of business lies not in selling products but in selling dreams and emotions, according to Rolf Jensen, director of the Copenhagen Institute for Future Studies. In his new book, The Dream Society, Jensen profiles six distinct “emotional markets” and invites businesses to consider how best to profit from them:

The market for Adventures offers customers safaris, theme parks, sports, and action/adventure TV shows and movies.

Nike ' s ties to the “ Adventure ” market made it willing to pay a reported $ 400 million simply for the right to sponsor Brazil ' s outstanding national soccer team, thereby boosting the brand ? s image as the footwear of champions. (26) Such an investment makes sense in a market where consumers find many products with comparable features and quality and must find some reason to choose one over the others.

The market for Love, Friendship, and Togetherness has such offerings as perfume, gifts, home photography, restaurants, and entertainment.

(27)Tapping the “ Togetherness ” market, Guinness Brewery has teamed with an Irish firm to establish a chain of “ authentic ” Irish pubs in cities around the world — where Irish charm and British beer sell briskly in each other ' s company. In France, a growing number of local bistros known as “ Cafes Philos ” now employ a trained philosopher to lead and moderate long (and thirst - producing) debates among the customers on complex questions of morality, the nature of time, or humanity ' s relationship to nature.

The market for Care recently offered a product that captured children ' s desire to nurture and care for pets. The Tamagotchi is a demanding little electronic puppy (or kitten or even an alien) that beeps for attention from its owner. Real pets are becoming hotel amenities in some places.

The Who - Am - I market offers products that proclaim their owner ' s identity, like fashion, automobiles, and accessories. (28) Louis Vuitton suitcases, for instance, tell a story that their owners want told to the world: “ I am an exciting person, gliding with perfect ease through posh hotels all over the world, and I do it in style.”

The Peace of Mind market features nostalgia, history, and antiques.

(29) In rapidly changing times, many people seek the serenity of the familiar, be it the bistros of Paris or small ? town life in the United States . For instance, First National Bank in Brookings proclaims, “ We strive to maintain the small ? town banking atmosphere while growing and changing with the technological age.”

The Conviction market, last of the six markets includes “green” products, humane testing, and worker welfare.

(30) While many companies may be reluctant to become overly political, they can highlight their involvement in the community and market to their customers ? need to make purchases that are in line with their convictions . Trend analyst John Naisbitt referred to this trend as cause ? related marketing; among companies taking this approach are British Petroleum, which uses its Web site to report on the company ? s Community Development Program, and Mobil, which accentuates its concern for local populations of countries in which it does business. “ They see themselves as pillars of society ” , says Jensen. [ 515 words ]

　　>>>>>>答案解析<<<<<<

　　核心詞彙

boost vt./n. * ① increase the strength or value of (sth.); help or encourage (sb./sth.) 增強(某事物)的力量;提高(某事物)的價值;幫助，鼓勵(某人) 例： boost share prices 提高股票價格 / boost sb. ? s confidence/morale/ego 增強某人的自信心 / 士氣 / 自尊 ② to advertise something by discussing or praising it 吹捧，大肆宣傳 例： a special promotion to boost their new product 為推銷新產品而特別開展的宣傳活動

in line with 符合，和……一致 例： Pensions will be increased in line with inflation. 退休金將隨着通貨膨脹而相應提高。 / His ideas on politics are exactly in line with mine. 他的政治見解跟我的完全一致。

lie in ① 位於(某地) 例： The town lies in a small wooded valley. 該鎮坐落於一個林木茂盛的小山谷中。 * ② 存在，在於 例： The answer must lie in finding alternative sources of power. 答案必定在於找到替代性能源。 ③ 早上遲起，睡懶覺 例： I can ? t wait to be able to lie in this weekend. 週末能睡個懶覺，我真等不及了。

profile n. [ C ] ①(事物的)外形，輪廓;(人的)側面，側像 ②(某地方的)概況，人物簡介 例： an employee profile 僱員簡介

*vt. to write or give a short description of sb. or sth. 寫……的傳略或概況 例： The new editor was profiled in the Sunday paper. 星期天的報紙登載了這位新主編的簡歷。

　　超綱詞彙

accentuate vt. ① 用重音讀，重讀 * ② 強調，突出 例： Her black hair accentuated the whiteness of her skin. 她的黑頭髮更顯出她皮膚的白皙。

amenity n.* ① 使人身體舒適或工作便利的事物，便利設施 ② 娛樂場所

beep v.* ① (機器)嘟嘟響 例： Why does the computer keep beeping? 電腦為什麼一直嘟嘟響? ② 鳴笛，按響(汽車喇叭)

nostalgia n. 鄉愁 , 嚮往過去 , 懷舊之情

safari n. (在非洲的)野外觀獸旅行

theme park 主題公園：所有的佈置和場景都有一箇中心主題的娛樂公園，如“世界的未來”

　　長難句分析

Today the most famous selfreplicating molecule is DNA (deoxyribonucleic acid), but it is widely thought that DNA itself could not have been present at the origin of life because its replication is too dependent on support from specialized machinery, which could not have been available before evolution itself began.

該句是一個由but連接的並列句。前一個分句較簡單，主幹為The most famous selfreplicating molecule is DNA... 。後一個分句結構複雜，嵌套了多層從句，其主幹是it is widely thought that...;it為形式主語，真主語是that引導的從句;because引導了一個較長的.原因狀語從句，其中又嵌套了which...非限定性定語從句做 machinery 的後置定語;from... 介詞短語後置修飾support。